One of the most critical steps to
increasing search traffic
to your blog is spending time on building relationships with other
bloggers and your blog's readers. The reason is simple. It's because
that's how you can increase the number of
incoming links to your blog content.
Search
engines like Google value incoming links significantly in their results
ranking algorithms, particularly incoming links from popular and
authoritative websites and blogs. The more time you spend cultivating
relationships online, the more your
search engine rankings will rise
organically.
Here are 10 tips to build relationships that will help your
search engine optimization efforts, boost your search engine results rankings, and increase traffic to your blog
Start reading other blogs written about subjects similar to
your blog and then leave useful comments on posts that you enjoy.
Commenting is the first step to building a relationship with another
blogger and that blogger's existing audience.
When you leave comments on other blogs, always use the same
phrase for the anchor text in the link back to your blog. This not only
helps your branding efforts, so people begin to recognize you, but it
also helps with search engine optimization.
When you read something you like on another blog, mention it on
your own blog and provide a link to the source. Your link shows up as
an incoming link for the other blogger, and your own audience is likely
to be happy to read more great content that you recommend.
Use Twitter, Facebook, LinkedIn, Google+, Pinterest,
StumbleUpon, and other social networking and social bookmarking sites to
share links to content that you enjoy. Doing so will drive traffic to
the other blog posts that you like, and it's possible that someone will
reciprocate and share your content, too.
Don't ignore the people who take the time to leave comments on
your blog posts. Instead, make them feel valued by writing a meaningful
response to their comments. Just be careful not to publish and respond
to
spam comments!
Join online forums that are relevant to your blog's topic and
get active. Be sure to include a link to your blog (using the same link
phrase as mentioned in #2 above) in your signature area, so it appears
with every post you publish on the forum.
Search for LinkedIn Groups that are relevant to your blog's
topic or that your blog's target audience is likely to be members of.
Join those groups and start publishing and sharing content. Don't just
publish and share your own blog content! Instead, publish and share a
variety of useful and meaningful content that group members would be
interested in. Share and comment on the posts that other group members
publish, too.
Find online influencers
in your niche and follow them on Twitter and other social media
profiles where they're active. Share their content and engage with them
to get on their radar screens. In time, they might share your content,
too.
You have to stay top-of-mind in order to build relationships
that lead to blog traffic. That means you need to stay active on your
social media profiles and
publish new blog content frequently. No one wants to build a relationship with someone who connects and then disappears.
The most important thing to remember as you're building
relationships online is that you should always give more than you
receive. Follow this tip and your blog traffic will undoubtedly increase
over time
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